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The platform is rolling out a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the platform announced that it currently hosts more than 1 thousand million AI-generated clips.

Trial and Implementation

The update is undergoing trials over the next few weeks before a widespread rollout. This advancement aligns with a increase in AI content, fueled by recent content generation software.

AI Content on Other Platforms

It has been noted that approximately a tenth of the most rapidly expanding video streams on another major platform only show clips produced artificially. A significant portion of this content is considered “AI slop”, a phrase for poor-quality, mass-produced content that is often absurd or surreal.

“We know from our community that many people appreciate content produced via AI tools, from AI artwork to educational videos, and we want to give people the ability to see more or less of that, based on their own likes,” stated a company executive.

Volume and Proportions

TikTok disclosed that there are presently over a billion videos on its service tagged as AI-generated. In total, in excess of 100 m media items are uploaded to the service each day, making clips made by AI a limited portion of its complete catalog.

User Control Features

Users will be able to decrease or raise the amount of AI-generated videos they see by accessing the content preference feature in the app and selecting “AI-generated content”. Other topics that can already be controlled under the filter cover current affairs, fashion, cosmetics, and dance.

AI Disclosure Rules

The platform’s guidelines mandate users to identify “realistic” AI-generated content, and it prohibits malicious AI impersonations of public figures or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its user guidelines.

Furthermore, the platform will henceforth attach an artificially created label to content made using its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This step is designed to deter users from seeking to evade the tagging system.

Educational Initiatives

The company is furthermore launching a $2m awareness program for specialists and institutions to create learning resources about ethical AI use. This program will support charitable organizations focused on educating computer science.

Moderation Strategy

The video-sharing app has defended its moderation strategy, following discussion over intentions to cut jobs for a large number of review team members in the United Kingdom. The company is expected to cut 439 jobs in its user protection division in London, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.

A trust and safety lead clarified that human moderation would continue to be important, but AI can shield workers by removing the most harmful content before it gets reviewed by humans. The platform stated a 76% decrease in shocking and graphic content seen by safety staff over the last 12 months due to intervention by its automated systems.

It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”